Our target audience is predominantly male taking up 55% of the overall figure whereas females is 10% less with 45%. These statistics are derived from figures from the film-The Grudge a horror genre with similar stylistic conventions in regards of Zoe one of our key main characters ( alongside me). Fundamentally our audience profiling caters from an estimation of 17 years to middle aged, again predictably male . This may be due to the stereotypes which suggests that chick flicks are typically feminine whereas Horror/action is targeted towards masculine identities. Horror is a genre whom attracts a vast type of audience, often the people who watch and enjoy horrors may surprise you, perhaps subverting against traditional expectations. In regards to shopping and music i feel that this is severely dependent on the gender that they hold. For example male citizens will as an estimated guess shop in the menswear section of Primark, Topshop and Next whereas Females may shop in the same places but perhaps (particularly if there in the early 20's) in New look and other feminine associatiated shops. In terms of the music which they listen to this again dependent on both age and gender thus differentiating.For males (17-25) i feel that the music will essentially be rap/urban/ chart music with artists such as Eminem/Tinie Tempah/ Professor Green as these are typically associated with musical masculine identities. For the upper age range (25-40) i feel the music will perhaps be either more subcultured (e.g. Rock/emo as they do not feel the need to keep in with the latest music) or more subdued with music from the likes of Westlife/Take That/ Micheal Jackson. For the earlier age range of females the music will usually be chart/ Pop/Rnb with artists such as Rhianna/Adele/ although
mainly pop music would suit this target audience.For the upper range of the audience profiling music may be outdated or again subcultured , following the same artists as the upper ranged males. Another assumption is that hard core horror genre lovers will listen to rock music such as My chemical Romance/ Muse with Music channels such as Kerrang and Mtv Rock. The younger audience will essentially listen to music on Youtube/ MTV Dance/Kiss/MTV Base/4 Music. The older audience may listen to Channels such as Magic
In regards to our film it effectively attracts its target audience as it contains many stylistic horror stereotypes which include the following:
an innocent girl whom posesses purity with such good characteristaion that the audience knows that she will either die or become possessed
The monster who strikes slyly but some how always seems to be just out of the picture.
lastly eerie suspending music that gets you through all the jumps and jolts from start to finish.
